Business Segment: Home & Garden
Our Vision
Together with Lagerhaus, RWA is the leading Austrian company in the home & garden sector as well as the supplier of such products in rural areas. As a franchisor we offer countless high-quality own brands and support the Lagerhaus cooperatives as they expand their markets and their range.
Our activities & services
- Franchisor for the Lagerhaus cooperatives
- Logistics services from the commissioning store in Traun
- Own brands (Immergrün, Okay, Avania, Werkstoff, Wild&Wald, Alpha, Tekit, Impos)
- Purchasing services (contractual and price negotiations with industry, listing, modularisation, pricing)
- Marketing support
- Sales & distribution support
Our innovations & new concepts
- Development of an e-commerce range
- Pop up store
- Radio Lagerhaus
- Department concept (animal centre, Lagerhaus world of plants, clothing concept, household)
- Expansion of own brands (decorative garden, decorative DIY, barbecues, machinery, ironmongery)
- Motors in the markets